Learn key strategies to achieve eCommerce success for your startup
Mike Moloney, the founder of FilterGrade, started his journey by selling digital assets like Photoshop actions on a platform called Envato. Photoshop actions are cool effects you can apply to your photos to make them look professional. After some time, Mike decided to create his own business for selling digital products, which led him to soft-launch FilterGrade on another platform called CreativeMarket. This initial launch was like a test run to gather feedback from customers and see what they liked or didn't like about the products.
One of Mike's key strategies was to build a community around FilterGrade. He did this by starting a newsletter, writing blog posts, and being active on social media. These efforts helped him connect with potential customers and keep them informed about new products and updates.
FilterGrade became a place where creators could sell a variety of digital products. These products included Lightroom presets (which are like filters for photos), LUTs (used for video colour grading), video templates, and more. By offering a wide range of products, FilterGrade attracted many creators who wanted to sell their digital goods.
FilterGrade highlighted popular and new products on their website to ensure that customers could easily find the best ones. This not only helped customers discover outstanding items but also encouraged more creators to join the platform. Through strategic marketing efforts, They grew to have over 2,000 sellers on their marketplace. Smart advertising and a focus on showcasing the platform's best features fueled this growth.
One of the coolest things about FilterGrade is that it delivers products instantly in digital format. This means there are no shipping hassles—customers can get their products right away. This instant delivery is a big advantage over physical products, which can take days or even weeks to arrive.
Another benefit is the ability to get immediate customer feedback. When customers download and use the products, they can quickly share their thoughts and suggestions. This feedback loop allows creators to improve their products and release updated versions that better meet customer needs.
Community engagement is another crucial aspect of FilterGrade's success. The company stays connected with its users through newsletters, blog posts, and social media. This ongoing communication helps build a loyal customer base and keeps people coming back for more.
Lastly, FilterGrade wants to see detailed analytics and customisable checkout processes from platforms like WooCommerce. Analytics help the company understand customer behaviour and make informed decisions, while a smooth checkout process ensures a better shopping experience for customers.
FilterGrade has achieved remarkable success by building a community-driven digital product marketplace. By focusing on customer feedback and creating strong connections with users, the company has been able to grow and thrive. Highlighting top-selling products and maintaining a strong brand presence have also played significant roles in their journey.
As the digital products market continues to evolve, FilterGrade remains committed to innovation. The company is always looking for new features and improvements to better serve their community of creators and customers. Their story is a wonderful example of how building a supportive community and listening to customer feedback can lead to e-commerce success. Contact us for your new eCommerce startup
